Case Study: The North Face achieves 10M+ daily page views and stronger DTC margins with Smart Merchandiser

The North Face scales DTC to 10 million daily page views with Smart Merchandiser

The North Face, a global retailer of performance apparel and footwear, faced the challenge of building a direct-to-consumer online presence to capture higher margins and forge a true connection with its customer base. They partnered with Zobrist Software Group to craft an integrated brand experience that embodied their "Never Stop Exploring" spirit using powerful ecommerce design software.

Zobrist implemented a website architecture weaved with brand content, sophisticated imagery, and modern features like user reviews and BOPIS. This solution allowed The North Face to scale its online channel to over 10 million page views per day, meet sales expectations, and easily roll out sites across EMEA. The partnership with Zobrist enabled The North Face to offer comprehensive service and highlight their brand like never before.

The North Face