Case Study: JanSport achieves 30% increase in eCommerce merchandising productivity with Smart Merchandiser

JanSport® Streamlines eCommerce Merchandising, Increases Productivity with Smart Merchandiser

JanSport, a leading provider of packs and outdoor gear, faced growing complexity managing eCommerce merchandising—juggling multiple data and analytics sources while needing visual product representations made planning web changes slow and labor-intensive. They engaged Smart Merchandiser to address these challenges.

Smart Merchandiser overlaid data from disparate systems onto graphical product catalog depictions in a single interface, giving JanSport full visibility into the metrics and visuals needed for merchandising decisions. The Smart Merchandiser solution increased merchandising productivity by 30% and enabled more in-depth personalization and testing on the site.

JanSport®

Victoria Reuter

E-Commerce Director