Case Study: JanSport achieves 30% eCommerce productivity gains with Smart Merchandiser

JanSport boosts eCommerce productivity 30% with Smart Merchandiser

JanSport, a leading provider of packs and outdoor gear, faced a challenge with the growing complexity of managing its online storefront. The task of maintaining multiple data sources and incorporating visual product representations for merchandising was time-consuming. They turned to the vendor Smart Merchandiser for a solution.

Smart Merchandiser implemented its visual tool that overlays data from disparate systems onto graphical product depictions in a single interface. This provided JanSport's team with the visibility needed to make effective decisions, resulting in a 30% increase in merchandising productivity. This gain enabled the team to perform in-depth personalization and testing on their eCommerce site.

JanSport®