Case Study: 5.11 boosts conversions by 17% with Smart Merchandiser

5.11 boosts conversions by 17% with Smart Merchandiser

5.11, a global performance apparel brand, faced a challenge in scaling its large eCommerce operation. Their traditional tools made it difficult to maintain merchandising control and brand storytelling across thousands of SKUs. They turned to the vendor Smart Merchandiser and its AI-automated visual merchandising platform to find a solution.

Smart Merchandiser provided a drag-and-drop interface with embedded analytics, allowing 5.11 to combine human curation with AI automation. This solution enabled the brand to optimize product placement and category flow. As a result, 5.11 boosted its online conversion rates by over 17% and improved its merchandising productivity by approximately 70%.

5.11