Case Study: Google streamlines internal sales content management with Smart Data's custom LMS

Google unifies sales content with Smart Data in a multi-year engagement

Google's internal sales team faced a significant challenge as their critical sales content was fragmented across Google Drive, third-party platforms, and individual folders. This disorganization made it difficult for new hires to find materials and prevented content owners from governing what reps could see, as the existing tools lacked integration. To address this, they partnered with Smart Data to build a custom LMS (Learning Management System) tool.

Smart Data implemented a solution featuring direct Google Drive integration and a two-way sync with the team's existing sales enablement platform. This consolidated all content into a single, governed surface. The results included faster access for sales reps, less duplication of work across systems, and empowered content owners who could now manage tags and publishing without engineering help. Smart Data delivered a flexible, enterprise-grade tool that fit seamlessly into the Google environment.

Google