Case Study: UrbanStems improves demand forecasting with The Smart Cube’s advanced data analytics

UrbanStems boosts demand forecasting with The Smart Cube after 4-week analytics sprint

UrbanStems, a fast-growing e-commerce floral and gifting business, faced challenges with volatile purchase patterns and high demand peaks that made forecasting difficult. To support its sustainable growth strategy, UrbanStems partnered with The Smart Cube to leverage its data analytics expertise and Revenue Growth Management solution to gain a better understanding of its demand patterns.

The Smart Cube implemented a customized analytics proof of concept, conducting Purchase Pattern Analysis and Demand Sensing. This provided UrbanStems with actionable insights into buying trends across times, seasons, and customer groups. The results included improved in-house forecasting models with greater accuracy and the ability to better manage volatility. The partnership delivered immediate, relevant insights that UrbanStems could use to improve forward planning and drive sales performance.

UrbanStems