Case Study: UrbanStems improves demand forecasting and sales planning with The Smart Cube

The Smart Cube’s advanced data analytics deliver insights to support UrbanStems’ growth

UrbanStems, a fast-growing e-commerce floral and gifting company, faced challenges managing its high demand volatility and needed to improve its forecasting to support sustainable growth. They partnered with The Smart Cube to leverage its Revenue Growth Management solution and analytics expertise to better understand their volatile purchase patterns.

The Smart Cube implemented a custom analytics solution, conducting Purchase Pattern Analysis and Demand Sensing to deliver actionable insights. This provided UrbanStems with new intelligence on purchasing trends across times, seasons, and customer groups, enabling more accurate demand forecasting and improved forward planning. The Smart Cube's work also helped the client enhance its own in-house forecasting models for greater accuracy.

UrbanStems

Vivek Kumar

Chief Revenue Officer