Case Study: Toast Ale drives global growth insights with The Smart Cube

The Smart Cube supports Toast Ale’s growth and social mission ambitions with customised research and analytics

Toast Ale, a UK-based ethical beer brand, faced the challenge of expanding its unique model of brewing beer from surplus bread to reduce global food waste. They needed to understand the scale of bread wastage and beer production, the financial viability of their method, and their commercial brand value to inspire wider adoption. They engaged The Smart Cube for its Consumer and Market Insights solution to address this.

The Smart Cube conducted a comprehensive analysis, identifying high-opportunity markets and demonstrating that Toast Ale's operations were financially viable with a strong ethical brand value. This research provided the verified insights and foundational data needed to convince other breweries to adopt the model. As a result, Toast Ale was motivated to accelerate its global efforts, has inspired over 40 breweries, and has already used over one million slices of waste bread while donating nearly £25,000 to charity.

Toast Ale

Rob Wilson

Chief Toaster