Case Study: Top 10 global pharma company achieves 15% incremental sales with The Smart Cube

Sample distribution strategy optimisation drove 15% in incremental sales

The Smart Cube worked with a top 10 global pharma company that was struggling to optimize its physician sample distribution. The client faced issues with both over-sampling, which caused sales cannibalization, and under-sampling, which led to missed opportunities, preventing them from maximizing their sampling impact.

To address this, The Smart Cube used advanced clustering techniques like k-means to segment healthcare providers and plot their response to different sample levels. This analysis enabled the client to determine the optimal sampling strategy for each segment. The solution maximized ROI and drove a 15% increase in incremental sales for the client.