Case Study: a UK-based food supplements company achieves a 5-7% increase in promotional ROI with The Smart Cube

Provided insights into the optimum price and depth of discount to maximise RoI

The Smart Cube was engaged by a UK-based food supplements company that was struggling to improve its price elasticity and return on promotions. The customer faced the challenge of relying on internal heuristics rather than scientific methods to make pricing and discounting decisions, which was hindering its performance.

To address this, The Smart Cube gathered and harmonized data from multiple sources to build an analytical dataset. They then developed Log-Log models and used proprietary algorithms to estimate price elasticity at the SKU level and simulate pricing scenarios. This data-driven solution provided the insights needed to optimize pricing strategy, which resulted in a 5-7% average increase in promotional ROI and a 3% increase in overall sales for the client.