Case Study: a US-based fruit products manufacturer and retailer achieves over $5mn market share growth with The Smart Cube

Ongoing intelligence and regular category tracking drives $5mn increase in market share for US CPG client

The Smart Cube was engaged by a US-based fruit products manufacturer and retailer facing a challenge where the growing market trend toward healthy products was negatively impacting sales of its key items like jams and beverages. The client needed an insights partner to provide ongoing external market tracking to help spur category growth.

The Smart Cube's solution involved identifying top categories and delivering monthly reports with sales trends, opportunity analysis, and a prioritization matrix for innovation. This approach enabled the client to increase its market share in four key categories and exceed sales targets for most new product launches, resulting in an overall market share gain worth over $5 million.