Case Study: Leading global food and beverage company optimises $250M media spend with The Smart Cube

Leading Global Food And Beverage Company optimizes $250M in media spend with The Smart Cube

The Smart Cube was engaged by a leading global food and beverage company to address its challenge of optimizing a $250 million media budget. The client needed deeper insight into how its marketing mix impacted both short-term ROI and long-term brand equity to fuel more data-driven and impactful marketing strategies.

The Smart Cube implemented a comprehensive marketing mix modeling solution, combining AI and human intelligence to analyze vast datasets. This provided granular insights into the performance of various marketing channels. The results included the optimization of over $250 million in media spend, the identification of a $3.5 million reallocation opportunity, and the delivery of an additional 15-25% ROI by capturing long-term brand equity impacts that traditional models would have missed.