Case Study: a Fortune 100 CPG firm boosts marketing ROI 15-25% with The Smart Cube's interactive simulator tool

Interactive simulator tool improved marketing ROI by 15-25% and optimised media spend of $150 million

The Smart Cube was engaged by a fortune 100 CPG firm that was struggling to evaluate how its marketing spend directly impacted sales and brand equity, preventing it from conducting a holistic assessment of its marketing activities.

The Smart Cube developed a multivariate regression model and an interactive simulator tool to measure ROI and plan for various scenarios. This solution enabled the client to optimize $150 million in media spend, achieving a 15-25% improvement in marketing ROI and driving an incremental 1% volume growth in its beverages category.