Case Study: a leading UK-based retail chain achieves £75m savings over four years with The Smart Cube’s Merchandising Analytics

Helping a leading UK retail chain to analyse the true return on investment from in-store promotions

A leading UK-based retail chain faced information overload due to the immense scale of its operations and needed to assess the true effectiveness and return on investment of its in-store promotional and pricing initiatives. The Smart Cube was engaged for its expertise in data analytics and retail, deploying its Merchandising Analytics solution to establish performance baselines and measure the true incremental gains from promotions.

The Smart Cube developed a predictive analytics tool and a customized digital platform driven by machine learning models. This provided the client with a holistic, near real-time view of promotion performance, isolating factors like cannibalization to calculate accurate ROI. The solution delivered tangible benefits, including over £75 million in cost savings over four years, the elimination of ineffective promotions, and the ability to create evidence-based strategies for optimal discounting.