Case Study: a major US pharma company forecasts sales and market share with The Smart Cube

Forecasting models predicted sales and market share for this major US pharma company

The Smart Cube was engaged by a major US pharma company that was losing market share to its competitors. The client needed to understand the overall market growth, the impact of new market entrants, and to accurately forecast its own drug sales and market share compared to its top two competitors.

To address this challenge, The Smart Cube developed sophisticated forecasting models by analyzing historical sales data and external factors. Using tools for exploratory data analysis, time series forecasting, and regression analysis, they provided predictions on sales and market share. This solution enabled the client to create strategic plans by understanding the impact of external factors like competitive entry and seasonality.