Case Study: a top 20 OTC drug company forecasts sales and market share with The Smart Cube

Developed an exhaustive forecasting model to map future sales and market share

a top 20 OTC drug company was facing a decline in market share for its cough syrup due to new competitor drugs. The client engaged The Smart Cube to understand market growth, the impact of new entrants, and to forecast sales for the next two years.

The Smart Cube developed a comprehensive forecasting model by analyzing historical sales data and external factors including competitor products, seasonality, and weather. This solution enabled the client to proactively plan, as the model predicted that while market share would decline, absolute revenue would grow due to increasing overall demand.