Case Study: Top 5 UK retail chain achieves £39 million in incremental sales with The Smart Cube

Better retail range planning delivered incremental sales of £39 million

The Smart Cube was engaged by a top 5 UK retail chain to address a challenge in optimizing customer satisfaction and space allocation. The client needed an actionable ranging solution, requiring the analysis of two years of extensive sales and customer transaction data spanning over 90,000 SKUs across more than 1,500 stores.

The Smart Cube implemented a web-based tool with Python ETL connections to analyze key data points and score products. Their solution used an assortment planning model incorporating customer switching behavior, association rules, and Markov Chains to trace purchase journeys. This automated approach allowed range planners to discontinue non-productive items and improve space allocation, ultimately delivering annual incremental sales of approximately £39 million.