Case Study: a Fortune 500 coffee and food retailer achieves 10% customer reach growth with The Smart Cube

Assortment planning helped Fortune 500 firm improve customer reach by 10%

The Smart Cube partnered with a Fortune 500 coffee and food retailer that was seeking to streamline its assortment planning process across its EMEA operations. The challenge was to optimize brand range prioritization in over 40 countries to improve sales and customer reach.

The Smart Cube’s solution was to create a scenario modelling tool that integrated internal data with consumer research. This enabled local teams to plan for different product assortments and forecast their outcomes. This approach, which included strategic range alignment and new trade narratives, delivered an expected €50 million in sales benefits and improved customer reach by an average of 10% across eight key markets.