Case Study: Wild Swans improves its online and in-store experience with Smart Cookie Design’s Shopify development

Wild Swans connects 2 London boutiques and online store with Smart Cookie Design

Wild Swans, a retailer of Scandinavian fashion with both online and physical London boutiques, faced challenges with its outdated custom ecommerce platform. The platform created disconnects between online and physical stores and lacked standard, modern functionality, hindering the brand's technical progress. They partnered with Shopify Plus experts Smart Cookie Design to migrate to a new, user-friendly platform.

Smart Cookie Design implemented a custom-designed Shopify Plus store that aligned with the brand's Scandinavian ethos and integrated Shopify POS across both physical locations. This solution created a connected customer experience, brought functionality to the forefront, and eliminated stock errors. Smart Cookie Design delivered a platform that supported increased online conversion rates and allowed for quick and easy addition of new features.

Wild Swans