Case Study: RNLI launches a seamless Shopify charity store with Smart Cookie Design

RNLI launches Shopify store in time for Christmas with Smart Cookie Design, saving 431 lives and aiding 20,538 people

The RNLI, a charity that saves lives at sea, needed to urgently launch its own eCommerce store in time for the Christmas period after being without one for a year. They faced a tight deadline to build a high-quality online shop that could process donations and provide a user experience consistent with their main website. The charity chose the vendor Smart Cookie Design, a Shopify Plus expert, to deliver this vital project.

Smart Cookie Design developed a Shopify store that matched the style of the RNLI's main site for a seamless user experience. Their solution included building a custom donation system and integrating a review platform to increase conversion. They successfully met the tight launch deadline, allowing the RNLI to take full advantage of the key Christmas trading period.

RNLI