Case Study: Diabetes UK improves eCommerce experience and conversions with Smart Cookie Design’s Shopify Plus solution

Diabetes UK connects 16,000 members and 300,000 supporters with Smart Cookie Design

Diabetes UK, a leading charity focused on diabetes research and support, faced challenges with its outdated and non-mobile-optimized online store, which also created a disruptive user experience when navigating from its main informational site. The charity approached Smart Cookie Design to design and build a new, integrated shop on the Shopify Plus platform to increase conversion rates and improve the customer journey.

Smart Cookie Design implemented a custom Shopify Plus store that provided a seamless experience from the main website. The solution included a bespoke donation feature to increase revenue per order and integrations for Feefo reviews, fulfillment, and data migration. Smart Cookie Design also utilized Shopify Scripts and Flows to enhance the checkout and automate admin tasks, resulting in a more efficient operation and an improved customer experience that built greater trust with supporters.

Diabetes UK