Case Study: Leroy Merlin improves omnichannel product guidance with SMARTASSISTANT

Taking the Hassle out of Home-Improvement with Omnichannel Digital Advice and Guided Selling

Leroy Merlin, the home-improvement retailer, needed a way to help inexperienced shoppers choose from more than 60,000 products across stores and online. In Russia, the company wanted to offer the same advice and guidance on its website that customers received in-store, but its agency-based approach to building digital advisors was slow and expensive.

Using the SMARTASSISTANT Digital Advice Suite, Leroy Merlin Russia built interactive digital advisors to guide shoppers based on their specific needs. SMARTASSISTANT helped the retailer create each advisor in just 2 hours, deploy 54 advisors within one month, and achieve a 5% increase in add-to-basket rates, as well as as much as 40% year-over-year growth in certain product categories.

Leroy Merlin

Vladimir Kravtsov

Head of E-Commerce and Internet Projects