Case Study: Canon Europe Ltd. improves product selection with SMARTASSISTANT Digital Advice

Simplifying and personalizing the online product choosing experience with Digital Advice

Canon Europe Ltd. wanted to help shoppers find the right product without relying only on dense product pages and technical specifications. The company needed a more interactive, need-based way to guide beginners and experienced buyers across its range of cameras, printers, scanners, and lenses.

Canon Europe Ltd. implemented interactive digital advisors built with the SMARTASSISTANT Digital Advice Suite. SMARTASSISTANT helped Canon roll out advisors across websites in 52 countries, with 13% of total web traffic using the advisors, a 50% average completion rate, 67% of users clicking through to a product details page, and about 70% looking up vendor websites.

Canon Europe Ltd.

Rob Thomas

EMEA Marketing Strategy Director