Case Study: LUNA Sandals improves product guidance and boosts sales with SMARTASSISTANT

LUNA Sandals Educates Shoppers and Helps Them Find Their Perfect Product

LUNA Sandals, a Seattle-based manufacturer of handcrafted adventure sandals, was facing confusion as its product range expanded. The small team was spending a lot of time advising shoppers by phone, and its existing comparison chart was too hard for unfamiliar customers to use. To help shoppers choose the right product without raising support costs, the company turned to SMARTASSISTANT’s Zuvoo guided selling solution.

SMARTASSISTANT helped LUNA Sandals launch an interactive product advisor in 7 weeks, built to guide customers based on their needs rather than product specs. The advisor now moves 40% of users directly to purchase, supports more than 15% of total web traffic, and has reduced the time staff spend on advice calls while improving customer confidence and satisfaction.

LUNA Sandals

Ted McDonald

Founder & President