SMARTASSISTANT
6 Case Studies
Case Study: Swisscom AG improves customer product advice with SMARTASSISTANT Digital Advice Suite
A SMARTASSISTANT Case Study
How Swisscom Telecommunication AG uses SMARTASSISTANT to deliver an excellent advice experience
Swisscom AG, Switzerland’s leading telecommunications provider, wanted to provide trustworthy product advice in stores and online while simplifying a sales process that is highly complex in telecom. The company needed a way to help customers choose among devices, plans, service bundles, cross-sell, and up-sell options without creating high internal costs for operation and maintenance.
Swisscom AG implemented SMARTASSISTANT Digital Advice Suite after evaluating its data and best practices for expert advice. SMARTASSISTANT helped the company build and deploy interactive product advisors quickly and roll them out within 6 weeks, with business users able to manage them without programming skills.
Open case study document...