Case Study: Dot Transportation, Inc. attracts truck drivers with Smaply

Dot Transportation, Inc. boosts driver applications with Smaply

Dot Transportation, Inc. (DTI), a major US trucking company, faced the challenge of recruiting and retaining truck drivers in a competitive industry with low retention rates. To better understand and reach potential employees, DTI partnered with vendor Smaply and used its journey mapping tool to gain insights into their target audience.

Using Smaply, DTI created a persona and journey map to visualize the recruiting process from a candidate's perspective. This solution helped the team develop targeted strategies and content for each stage of the journey. The results were highly successful, leading to a significant increase in driver applications and the creation of a growing waitlist of prospective drivers, solidifying DTI's position as an attractive employer.

Dot Transportation, Inc. (dti)