Case Study: Community Empowerment Lab improves Kangaroo Mother Care adoption with Smaply

Community Empowerment Lαβ - Customer Case Study

Community Empowerment Lab, a global health research organization, faced the immense challenge of reducing newborn mortality in rural Uttar Pradesh, India, by scaling Kangaroo Mother Care (KMC). They needed a way to design an effective ecosystem for KMC by understanding the complex experiences and motivations of diverse stakeholders, from mothers to nurses. To achieve this, they used the service design platform Smaply.

Using Smaply, the team created stakeholder maps, personas, and journey maps to visualize and analyze the experiences of all parties involved. This process generated key insights, revealing the critical role of empathy and identifying specific barriers to KMC adoption. A major implementation was the creation of a dedicated nurse mentorship program. The project, selected as a national best practice, successfully developed models aiming to provide KMC to over 80% of the target population to drastically reduce newborn mortality.

Community Empowerment Lαβ

Vishwajeet Kumar

Founder and CEO