Case Study: Wilshire achieves brand transformation and doubled sales opportunities with SmallGiants

Wilshire boosts CTR 15x with SmallGiants

Wilshire, a Los Angeles-based global financial data firm, engaged SmallGiants to update and elevate its brand identity and support its rapid scaling. The challenge involved transforming the brand, overhauling its digital marketing operations, and implementing a structured martech stack to drive growth.

SmallGiants delivered a comprehensive solution that included a new brand strategy, visual identity, website, and marketing automation. The team implemented a new CRM system, integrated Salesforce, and launched targeted paid media campaigns. The results were significant, including a click-through rate 15 times above the industry benchmark, a 600% uplift from prior campaigns, and a substantially lower cost per click, effectively doubling sales opportunities for Wilshire.

Wilshire