Case Study: Vixio revitalises its brand and digital marketing performance with SmallGiants

Vixio boosts CTR 15x with SmallGiants

Vixio, a leading global regulatory intelligence firm, faced the challenge of repositioning its brand and digital presence following its acquisition by a private equity investor. They engaged the vendor SmallGiants to undertake a comprehensive overhaul that included developing a new brand identity, re-architecting their website, and optimizing their CRM and marketing automation systems to establish strong growth foundations.

SmallGiants implemented a full suite of services, from a 360-degree audit to the design and build of a new website and integrated digital marketing strategy. The results were significant, with their paid media campaigns achieving a click-through rate 15 times the industry benchmark and a 600% uplift from prior efforts. SmallGiants also successfully reduced the cost per click by half in three months, delivering a 3x lower CPC than the benchmark and a substantial increase in web traffic post-relaunch.

Vixio