Case Study: Vidrio Financial achieves ongoing brand and website growth with SmallGiants

Vidrio Financial halves CPC in 3 months with SmallGiants

Vidrio Financial, an all-in-one managed data services and portfolio management platform, engaged vendor SmallGiants to refresh its website and assist with more complex website requirements. The challenge was to refine, develop, and manage the Vidrio brand through marketing collateral and ongoing website improvements.

SmallGiants implemented a comprehensive solution that included a strategic overhaul of operational protocols and paid media management. The results were significant, including a click-through rate 15 times above the industry benchmark for display ads, a 600% uplift from prior campaigns, and a cost-per-click that was three times lower than industry benchmarks. These efforts successfully halved the cost of CPC through automation within three months.

Vidrio Financial