Case Study: Versorium creates a standout energy brand and marketing website with SmallGiants

Versorium cuts CPC by 3x with SmallGiants

Versorium, a Vancouver-based energy startup, needed a new brand identity to stand apart from competitors and showcase its transformative approach to energy distribution. They engaged the vendor, SmallGiants, for a comprehensive service that included creating a new visual identity and developing marketing materials and a website.

SmallGiants implemented a new brand strategy and visual identity for Versorium, which included a CMS-driven website and sales collateral. The results were significant, including a click-through rate 15 times above the industry benchmark for display ads, a 600% uplift from prior campaigns, and a cost-per-click that was three times lower than industry benchmarks for search ads.

Versorium