Case Study: Verity achieves stronger digital marketing performance and a refreshed brand with SmallGiants

Verity halves CPC in 3 months with SmallGiants

Verity, a leading provider of research management software, faced the challenge of consolidating its brand and digital marketing strategy following a merger. The company needed to migrate its marketing automation platform and optimize its paid media performance. They engaged the vendor SmallGiants for a comprehensive suite of services including brand strategy, HubSpot implementation, and digital marketing management.

SmallGiants implemented a full strategic overhaul, conducting a 360º audit and replatforming Verity's website with marketing objectives in mind. The solution included migrating from Pardot to HubSpot and managing ongoing SEO, Google Ads, and LinkedIn campaigns. The results were significant, with SmallGiants delivering a CTR 15x above the industry benchmark, a 600% uplift from prior campaigns, and achieving a cost per click that was three times lower than industry standards.

Verity