SmallGiants
28 Case Studies
A SmallGiants Case Study
Take2Productions, a video production company, approached vendor SmallGiants with the challenge of an underperforming website and CMS. Their existing digital platform was not effectively showcasing their premium video work and provided a poor content management experience for their internal team.
SmallGiants implemented a full website redesign and CMS redevelopment focused on creating a modern, video-centric user experience. The solution emphasized visual hierarchy, motion, and streamlined navigation. The results were significant, including a click-through rate (CTR) 15 times above the industry benchmark for display ads and a 600% uplift from prior campaigns. SmallGiants also helped achieve a cost per click (CPC) that was three times lower than industry benchmarks.