Case Study: Skyground boosts brand awareness and lead generation with SmallGiants

Skyground halves CPC in 3 months with SmallGiants

Skyground, an independent fintech consultancy group, sought to enhance its brand awareness and launch a new product. They partnered with SmallGiants to refine their value proposition, improve their messaging, and develop a strategy for lead generation.

SmallGiants implemented a comprehensive solution that included a new product website and a full-funnel paid media strategy. This approach significantly outperformed industry benchmarks, achieving a click-through rate 15 times higher than average for display ads and reducing the cost per click for search ads to three times lower than benchmarks. Over nine months, SmallGiants' optimizations led to a 600% uplift from Skyground's prior campaigns and the lowest cost per conversion.

Skyground