Case Study: Rimes achieves brand transformation and doubled sales pipelines with SmallGiants

Rimes doubles sales pipelines with SmallGiants and cuts CPC by 3x

Rimes, an investment data and intelligence provider, engaged SmallGiants to overhaul its brand and visual identity. The challenge was to reflect the company's updated direction, new management structure, recent acquisitions, and expanded business lines through a comprehensive brand transformation.

SmallGiants implemented a full brand relaunch, which included a new value proposition, visual identity, website, video content, and a digital growth strategy. The results were significant, including a click-through rate for display ads that was 15 times the industry benchmark and a 600% uplift from prior campaigns. SmallGiants' work also achieved a cost-per-click that was three times lower than industry benchmarks for search ads, drastically improving marketing efficiency and pipeline growth.

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