Case Study: Right Pedal transforms its brand and digital presence with SmallGiants

Right Pedal boosts CTR 15x with SmallGiants

Right Pedal, a New York-based private equity firm, partnered with the vendor SmallGiants to modernize its brand and digital presence. Their challenge was to relaunch their brand, articulate their value proposition more clearly, and bring a modern twist to the financial services industry to better connect with partners and founders.

SmallGiants implemented a comprehensive solution that included a full-scale brand transformation, website re-architecture, and a strategic paid media campaign. The results were significant, including a click-through rate 15x above the industry benchmark for display ads, a 600% uplift from prior campaigns, and a cost-per-click that was 3x lower than industry benchmarks for search ads.

Right Pedal