Case Study: PM Insights grows brand, web, and digital marketing performance with SmallGiants

PM Insights boosts website traffic 68% with SmallGiants

PM Insights, a provider of data and analytical tools for private market investors, engaged SmallGiants in its early stages to develop a brand and visual identity that reflected its fresh approach. The challenge was to build this foundational brand and subsequently support the company's growth through digital marketing and the development of a sophisticated web application to showcase its financial data.

SmallGiants implemented a comprehensive solution, creating PM Insights' brand identity, building a new website, and developing a financial application with full data integrations. Their ongoing partnership included support across SEO, Hubspot, and paid media management. The results were significant, including a website traffic increase of 68%, a click-through rate 15x higher than the industry benchmark, and a cost-per-click that was 3x lower than benchmarks, demonstrating highly effective and efficient growth for the customer.

PM Insights