Case Study: Hub.com modernises its website and boosts growth with SmallGiants

Hub.com cuts CPC by 3x with SmallGiants

Hub.com, a company dedicated to transforming investment management operations technology, engaged vendor SmallGiants to develop its visual identity and overhaul its digital presence. The challenge involved creating clearer brand structures and replatforming its website to empower the marketing team.

SmallGiants implemented a comprehensive solution that included a website redesign and replatforming using Webflow CMS, a complete HubSpot setup for marketing automation, and a strategic paid media campaign. The results were significant, featuring a click-through rate 15 times above the industry benchmark, a 600% uplift from prior campaigns, and a cost-per-click that was three times lower than the industry average. SmallGiants' work successfully streamlined Hub.com's lead management and drove growth.

Hub.com