Case Study: General System achieves stronger digital marketing performance with SmallGiants

general system halves CPC in 3 months with SmallGiants

General System, an international technology company, approached SmallGiants to help elevate their brand and marketing efforts. Their challenge was to redesign their website and overhaul their paid media strategy to more effectively reach their target audience and support their mission of harnessing machine data.

SmallGiants conducted a comprehensive audit and implemented a strategic overhaul, which included replatforming the website on Webflow and building out a full Hubspot integration for marketing automation. The results were significant, including a click-through rate up to 15 times the industry benchmark and a threefold reduction in the cost per click for search ads. SmallGiants' work successfully grew the sales pipeline and provided deeper insights into the most interested customer industries and job titles.

General System