Case Study: Florence streamlines CRM and marketing operations with SmallGiants

Florence halves CPC costs in 3 months with SmallGiants

Florence, a technology company that connects healthcare professionals with care providers, engaged SmallGiants to streamline their intricate CRM processes. Their challenge was to optimize their Sales, Marketing, Customer Success, and Finance functions through a unified cloud technology platform to support business scaling.

SmallGiants conducted a comprehensive 360-degree audit and implemented a strategic overhaul of Florence's operational protocols. This included implementing CPQ software and a 'Recurring Revenue Tracker' to enhance renewal capabilities. The results were significant, including a click-through rate 15x above the industry benchmark, a 600% uplift from prior campaigns, and a cost-per-click that was halved within three months and ultimately three times lower than industry benchmarks.

Florence