Case Study: Delinean achieves data-informed paid media growth with SmallGiants

Delinean halves CPC in 3 months with SmallGiants

SmallGiants partnered with Delinean (formerly Euromoney), a global B2B information provider and part of the FTSE 250, to restructure its digital advertising approach across five key brands. The challenge was to optimize their paid media strategy and management to drive more efficient growth.

SmallGiants implemented a comprehensive solution that included a full audit, strategic overhaul of operational protocols, and the development of new campaign messaging and creatives. This resulted in a dramatically improved performance, including a CTR 15x above the industry benchmark, a CPC 3x lower than benchmarks, and a 600% uplift from prior campaigns, achieving their lowest cost per conversion.

Delinean (formerly Euromoney)