Case Study: BFI Capital Group unifies its brand hub and streamlines marketing with SmallGiants

BFI Capital Group halves CPC cost in 3 months with SmallGiants

BFI Capital Group, a Swiss wealth management organization, faced the challenge of consolidating its five separate company pages into a unified brand hub to create a cohesive company voice and streamline marketing processes. They engaged the vendor SmallGiants to implement a solution supported by HubSpot CRM and a marketing-ready CMS.

SmallGiants conducted a comprehensive audit and overhauled BFI's operational protocols and paid media strategies. The results were significant, including a click-through rate 15 times above the industry benchmark for display ads and a 600% uplift from prior campaigns. SmallGiants also helped BFI achieve a cost-per-click that was three times lower than industry benchmarks within three months.

BFI Capital Group