Case Study: Schwarz Partners strengthens its brand and website with SmallBox

Schwarz Partners refreshes brand and website with SmallBox, backed by 6,800 employees

Schwarz Partners, a portfolio of companies producing corrugated materials, faced the challenge of modernizing their online presence to match their innovative, people-centered culture. With over 6,800 employees across 40 facilities, they needed a new website and a refreshed brand identity that truly reflected their core values of investing in people. They engaged the vendor SmallBox for this strategy, brand, and web project.

SmallBox began by conducting internal surveys and interviews to understand the company's culture, which then informed the new visual design and brand story. The solution included a comprehensive website and rebrand that accurately depicted Schwarz Partners' entrepreneurial spirit and dedication to quality. The results provided the company with a tool to confidently approach recruits and other audiences, knowing their new site matched their commitment to excellence, as evidenced by their high employee tenure averaging 8 years.

Schwarz Partners