Case Study: Rex London boosts Christmas sales with Small Films' bespoke animation

Rex London boosts sales 40% with Small Films

The customer Rex London approached the vendor Small Films with the challenge of creating a highly creative brand film. The goal was to celebrate their unique products, engage more customers, and ultimately drive traffic and sales to their e-commerce site, especially in the lead-up to Christmas.

Small Films developed a creative solution by delving into the brand's history and products. They decided to bring Rex London's unique in-house illustrations to life through bespoke animation, making the products jump off the page. The resulting film was used as a YouTube ad campaign and achieved phenomenal engagement, with 20% of viewers watching the entire skippable ad. This effort contributed to a 40% increase in sales revenue compared to the previous year.

Rex London