Case Study: Mackie’s of Scotland expands into ITV advertising with Small Films

Mackie’s of Scotland launches ITV advert in 1 day with Small Films

Mackie's of Scotland, a traditional Scottish ice cream brand, wanted to expand its market share by venturing into TV advertising in England to reach an affluent female audience. They engaged Small Films, with whom they had a successful past relationship, to create a high-quality TV advert that would resonate with this new demographic and capture the essence of their "Making Simple Delicious" strapline.

Small Films developed a creative concept centred around authentic moments of enjoying ice cream. They produced a cinematic-style TV advert, managing the entire process from shoot planning and casting to post-production and Clearcast approval. The resulting advert successfully aired on ITV, thrilling the client and effectively reaching their target audience in England to build upon their established success.

Mackie’s of Scotland