Case Study: Lick elevates its brand content with Small Films

Lick creates a 3-part YouTube series with Small Films

Small Films was approached by Lick, a forward-thinking paint brand, to help elevate its content marketing. The customer's challenge was to create a best-in-class YouTube series that could tell a complex story about renovating a grand B&B, a project that had a very tight deadline before guests arrived.

The solution from Small Films involved constructing a three-part narrative by identifying the story through conversations and then filming the transformation. The resulting series was very well received by the brand's customers and subscribers, leading to multiple follow-up projects. The YouTube lead at Lick praised Small Films for their brilliant ideas and editorial eye.

Lick