Case Study: Croydon High School builds local awareness and boosts open day interest with Small Films

Croydon High School boosts local awareness and Open Day attendance with Small Films' 3-day film

Croydon High School, a leading independent day school for girls, faced high competition from other schools in its local area. To stand out and showcase its unique spirit, the school approached Small Films to create a promotional film. Their key objectives were to raise awareness, position themselves as the natural choice for girls' education, and increase open day attendance.

Small Films developed a creative solution centered on the future career possibilities for the school's students. They produced a film featuring girls of different ages in scenes that ended with them depicted in aspirational future roles. The highly emotive final product was so successful that Croydon High School ran it as a cinema advertisement. Small Films delivered a film that received overwhelmingly positive feedback from the school and its wider trust, successfully meeting the client's goals.

Croydon High School