Case Study: HSBC builds stronger cultural connections with Smak

HSBC engages 64 employees and runs a 2-week Holiday Roadshow with Smak

HSBC, a leading global bank, sought to further embed a culture of diversity and connection across its organization to foster relationships with employees, clients, and potential customers. To address this challenge, they partnered with the events and experiential marketing agency Smak.

Smak created the "Currency of Culture" program, which included a Caribbean tour for exceptional employees and a two-week holiday roadshow for staff and loyal customers. The agency also orchestrated large cultural events like Taste of India and Taste of the Middle East. This solution successfully forged strong cultural connections and opened hearts and minds, with an HSBC marketing manager praising Smak's ability to deliver results.

HSBC