Case Study: Magic Tavern boosts CTV game performance with Smadex

Utilizing CTV AdVision to top the most downloads game list in 142 countries

Magic Tavern, a San Francisco-based gaming company known for casual games like Project Makeover, needed new and innovative ways to market its latest launch. The company wanted a channel that could help them reach audiences in a fresh way while keeping campaigns measurable, and they partnered with Smadex using its Connected TV offering alongside Adjust tracking.

With Smadex CTV and Adjust CTV AdVision, Magic Tavern was able to run trackable campaigns by adding Adjust tracker URLs directly to Smadex creatives. The approach delivered strong performance, including a 4x increase in DO ROAS, more than a 65% decrease in eCPI, and more than double D7 ROAS, helping Project Makeover top the most downloads game list in 142 countries.

Magic Tavern