Case Study: talabat achieves 37.5% lower CPI with Smadex

Talabat lowers CPI by 37.5% with Smadex

talabat, a food delivery service operating in the MENA region, sought to scale its user acquisition and drive app downloads. They partnered with the advertising vendor Smadex, utilizing its DSP and Creative Studio services to tackle the challenge of reducing customer acquisition costs.

By implementing a full-creative strategy with dynamic, geolocation-based ads, Smadex optimized talabat's campaigns. This data-driven approach led to significant results, including a 47% decrease in cost per acquisition (CPA) and a 37.5% decrease in cost per install (CPI). The solution from Smadex successfully boosted both brand visibility and campaign performance for talabat.

Talabat